a large rock reaching out into the ocean
01 Feb 2024

Exploring Hidden Gems in San Diego

By mkellogg


There are countless amazing reasons to visit San Diego. Our museums, theme parks, incredible weather and world-class restaurant scene draw millions of visitors every year. Still, “America’s Finest City” also has its fair share of well-kept secrets — off-the-beaten-path treasures that locals cherish but don’t always appear on “must-visit” lists. If you’re interested in discovering some of the city’s most intriguing undercover attractions, Here are a few of the best hidden gems in San Diego

The Hidden Swings (multiple locations)

two women on a swing overlooking the ocean

(Photo: @hannah_westbrook_)

San Diego is home to a series of classic playground-style tree swings that afford truly stunning views of local areas. Nobody knows who put them up. Sometimes they vanish or move locations. It’s a mystery locals love since the scavenger hunt of tracking down these delights is as fun as pointing your toes at the sky and feeling the wind in your hair once you do. Indulge your sense of childlike wonder — the swing’s the thing!

Secret Speakeasies (Multiple Locations)

a woman drinking a cocktail in a colorfully lit bar

(Photo: @camillaalmeidas)

San Diego’s speakeasy scene is a hush-hush delight for cocktail lovers. Behind discreet entrances lie charming bars offering unique atmospheres and inventive drinks. From prohibition-era vibes to modern mixology, each spot promises an unforgettable experience. To uncover the city’s secret sips and hidden hideaways, check out our in-depth guide here!

Sunny Jim Cave (4.5 miles away)

Sunny Jim Cave

(Photo: @colorderosaphotography)

Originally hand-dug beneath the home of miner Gustav Schultz in 1902, the Sunny Jim Cave was initially mined for minerals before being turned into a bootleggers’ smuggling passage during the Prohibition era. Today, the cavern sits beneath The Cave Store, a popular La Jolla gift and souvenir shop. The store offers self-guided tours of the cave by reservation, so be sure to call ahead and set up a time to go spelunking during your visit.

1325 Coast Blvd. La Jolla, CA 92037, USA

Pinpoint Cafe (6 Miles Away)

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Nestled amidst the stunning coastal beauty of La Jolla, you’ll find a hidden gem waiting to be discovered: Pinpoint Cafe. Offering more than just exceptional coffee, this charming café boasts breathtaking ocean views that will leave you in awe. Whether you’re a local looking for a peaceful escape or a visitor eager to uncover La Jolla’s best-kept secrets, a visit to this “treehouse” promises a delightful blend of caffeine and coastal charm

8755 Biological Grade, La Jolla, CA 92037

Open Ceiling Cave at Sunset Cliffs (6.8 miles away)

open ceiling cave at Sunset Cliffs

(Photo: @evgenyyorobephotography)

Embark on an enchanting coastal journey to this stunning example of nature’s artistry combined with rugged beauty. As the sun gracefully dips into the Pacific, hues of amber and magenta paint the sky, casting a mesmerizing glow over the sea cave’s jagged edges. Venture inside to witness the dance of light and shadow, creating an ethereal atmosphere that captures the essence of California’s coastal allure. This is a must-see for those seeking an intimate communion with nature’s wonders.

800-898 Sunset Cliffs Blvd, San Diego, CA 92107

Humphreys Concerts by the bay (7.2 Miles)

a concert at Humphreys Half Moon Inn

(Photo: @malhall)

Tucked away on Shelter Island, Humphreys Concerts by the Bay offers an enchanting outdoor concert experience. Located at Humphreys Half Moon Inn, our sister hotel, this intimate venue invites you to dance beneath the stars to the tunes of your favorite performers or enjoy a night filled with laughter at comedy shows. It’s a magical setting where unforgettable memories are made against the backdrop of the bay. Stay tuned – their 2024 summer concert schedule will be dropping very soon!

2241 Shelter Island Dr, San Diego, CA 92106

Yokohama Friendship Bell (8.5 miles away)

japanese friendship bell in shelter island at night

(Photo: @mrjester1)

Located on picturesque Shelter Island, the Japanese Friendship Bell stands as a harmonious testament to cultural unity and breathtaking craftsmanship. The bell’s intricate details, adorned with symbolic imagery, unfold like a story of friendship etched in bronze. Framed against the backdrop of the Pacific Ocean, its resounding tones echo across the bay, creating an unforgettable melody that resonates with the soul. A visit to this symbolic marvel promises not just a cultural experience but a profound connection to the essence of peace and unity.

Harper’s Topiary Garden (8.7 miles away)

Harper's Topiary Garden

(Photo: @theresandiego)

Alex and Edna Harper have created an amazing sight at their home in Middletown. Topiary is the practice of shaping shrubbery into whimsical forms, and the Harpers have turned their front garden into a showcase of this botanical art. Their display includes countless bushes trimmed into the form of animals, geometric shapes, human figures, and more. Visitors are welcome to stop by — as long as they respect the Harpers’ space.

3549 Union St, San Diego, CA 92103

Spruce Street Suspension Bridge (9.8 miles away)

Spruce Street Suspension Bridge

(Photo: @chillani)

Tucked away in the Banker’s Hill neighborhood, this pedestrian-only footpath spans nearly 400 feet across Sessions Canyon and sits 70 feet above it. The bridge was built in 1912 to connect a newly built trolley stop to a residential area. It has remained a favorite spot for locals to take a gently swaying stroll above the treetops. This secret span is an adventure and a destination in one, so you’ll want to visit it.

W Spruce St, San Diego, CA 92103

The “Sin Ship” Wreckage (16 miles away)

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Coronado Island is home to one of the only shipwrecks in the Americas that’s observable without diving gear: the SS Monte Carlo. The Monte Carlo was an infamous gambling and party vessel that operated offshore during the prohibition era. It was destroyed by a storm just off the coast of Coronado. It remained buried for decades before being revealed by shifting tides years later. Today it remains moored where it was destroyed.

North Pacific Ocean, Coronado, CA 92118

Potato Chip Rock (35.6 miles away)

two people standing on Potato Chip Rock

Hiking is a popular San Diego pastime. The variety of terrain, the spectacular views, and the always-perfect weather are just some of the reasons why. Sometimes the reward at the end of a solid hike is a singular sight, like Potato Chip Rock. Named for its unique shape, this slim outcropping on Mt. Woodson Trail is a favorite spot for locals. Once you behold it for yourself, you’ll no doubt see why. Be sure to bring your camera along!

Mt. Woodson Trail, Ramona, CA 92065

The Carlsbad Flower Fields (26.6 miles away)

a large field full of red, pink and yellow flowers

Head just a bit up the coast to Carlsbad, and you’ll be able to take in one of the most jaw-dropping views southern California has to offer: the sweeping beauty of 50-plus acres of vibrantly colorful flowers stretching out as far as the eye can see. The Carlsbad Flower Fields are a popular destination for graduation, engagement, and celebratory pictures, and provide the perfect way to add a pop of color to your camera’s photo reel.

5704 Paseo Del Norte, Carlsbad, CA 92008

Anza-Borrego Desert Sculptures (79 miles away)

Anza Borrego Desert Sculpture of a dragon

The nearby Anza-Borrego desert is a worthwhile day trip for many reasons. The landscape is truly breathtaking. An annual superbloom covers the desert floor with an explosion of colorful wildflowers. And if you know where to go, you’ll discover some truly jaw-dropping public art. Many local craftspeople have created impressive metal sculptures that dot the sand with massive dinosaurs, robots and other figures.

200 Palm Canyon Dr, Borrego Springs, CA 92004

Discover the Hidden Side of San Diego

view from Pacific Terrace balcony

Ready to start your treasure hunt? Take a look at our Special Offers page to select the San Diego travel deal that’s right for you, and we’ll gladly host your adventure.

two women standing in front of their business
01 Mar 2023

Top Women-Owned Businesses in San Diego

By builtbygcommerce

One of San Diego’s biggest strengths has always been our diversity. Not only are we a cultural melting pot, but California’s outlook on progressive egalitarianism has always made ours an attractive state from social and business perspectives. And since we celebrate both International Women’s Day on March 8th, and Women’s History Month all month long, there’s no time like the present to shine a hard-earned and well-deserved spotlight on some of our favorite women-owned businesses in San Diego.

Azucar Bakery (2.1 miles)

baked goods

(Photo: @iloveazucar)

San Diego’s favorite Cuban bakery offers a seriously scrumptious menu of both year-round and seasonal favorites, including the can’t-miss guava-and-cream-cheese pastries that are the stuff of local legend. Owner and Operator Vivian Hernandez-Jackson brings a deft touch to everything from the cinnamon syrup-soaked Carrot Cake to the buttery-as-they-are-satisfying Pastelitos de Carne that has everyone lining up at lunchtime. Azucar also offers a full coffee menu to warm you up on those brisk mornings.

4820 Newport Ave, San Diego, CA 92107

Cucina Urbana (9.5 miles)

(Photo: @cucinarestaurants)

The mission of this Banker’s Hill bistro is to combine traditional Italian cookery with a distinctly fresh, SoCal approach. It’s a passion project for longtime San Diego culinary titan Tracy Borkum, and she’s taken it to the level of mastery. When you go, expect eye-rollingly delectable continental dishes served fresh and family-style, in a rustic-chic setting complete with al fresco options in the Italian tradition. Cucina Urbana also has one of the best on-site wine shops of any restaurant in the city, so grab a bottle or two to go.

505 Laurel St, San Diego, CA 92101

Café 222 (10.4 miles)

A woman in an apron behind the counter of a bakery

(Photo: @terrylgavre)

The story of Café 222 is one that could only happen in California. Founder Terryl Gavre initially funded both her move to San Diego and the opening of this beloved eatery via the proceeds from selling a screenplay — one based on a story about opening a restaurant! In the years since, her menu has proven to be just as delicious as her cinematic chops. So much so that she and her restaurant have been featured in Gourmet Magazine, and on the Food Network. When you go, make sure not to pass up the waffles.

222 Island Ave, San Diego, CA 92101

You & Yours Distilling (11 miles)

a woman pouring drinks from a cocktail shaker

(Photo: @youandyourssd)

Spirited spirits are the name of the game at this East Village staple. No matter what your preferred potable — gin, vodka, to-go canned cocktails — You & Yours has your back. Founder and head distiller Laura Johnson decided on her career path after touring a distillery at just 18, and began crafting her own signature beverages not long afterward. Today, she maintains a successful tasting room, retail sales operation, and supply chain for countless local bars and restaurants who are proud to serve her bottled art.

You & Yours Distilling Co., 1495 G St, San Diego, CA 92101

Poor House Brewing (11.3 miles)

a woman holding a glass of beer, standing in front of brewing tanks

(Photo: @aylon)

Beer and the brewing thereof is an art with which San Diego — the “Craft Beer Capital of America” — is very familiar. But few brewhouses pour it up quite like Poor House. Founder Alanna Scheer and her star beermeisters at Poor House do it all, from light and refreshing blondes to hearty, substantial stouts and everything in between. She and her crew celebrated Poor House’s 10th anniversary last year, and they’re only picking up steam. Fans of Poor House can also find their beers flowing from drafts all over town.

4494 30th St, San Diego, CA 92116

Communal Coffee (13 miles)

a coffee shop with outdoor seating

(Photo: @communalcoffee)

Communal is first and foremost an artisanal coffee shop, but aficionados know it’s so much more. Visitors can also discover fragrant, fresh-cut flowers, a light-bites café, a sophisticated co-work space, and even an on-site wine club. Founder and owner Jen Byard has always made it a point to curate an environment she’d want to frequent herself — warm, inviting, and friendly; a space for creativity and convergence. The formula was an immediate success, allowing her to expand to multiple locations.

2335 University Ave, San Diego, CA 92104

Celebrate Women in Business With Pacific Terrace

Sandra Kauffman and a glass Pacific Terrace sign

Pacific Terrace is proud to support all of San Diego’s women entrepreneurs! So it’s no coincidence that our own on-site management team is led by some fierce femme powerhouses. Women like General Manager Sandra Kauffman help us make our guest stays special each, and every day. When you’re ready to join us on your next getaway, we’d love to welcome you. Take a look at our special offers, select the San Diego travel deal that’s right for you, and we’ll see you soon!

Ellen Browning Scripps Memorial Pier
01 Feb 2023

San Diego’s Most Picturesque Piers

By builtbygcommerce

There’s nothing better than taking a sunset stroll along the pier, and enjoying that feeling of walking on water. San Diego’s ocean piers are absolutely perfect for leisurely sunset strolls with a sweetie, bike rides, casting a fishing line, and simply enjoying our near-perfect year-round weather. They’re also the perfect vantage point for admiring the coastline and the Pacific Ocean. Experience it all for yourself and check out some of the most picturesque piers on the west coast below.

Crystal Pier (0.2 mile)

Crystal Pier

(Photo: @crystalpiersandiego)

Located just down the boardwalk, Crystal Pier has been an iconic coastal landmark since its 1927 dedication. The public fishing pier requires no license making it a perfect spot to hang out with a line in the water and is also known for its quaint onsite cottages. Enjoy watching surfers ride the waves before perusing the shops and restaurants that dot the Pacific Beach and Mission Beach boardwalk. Please note: the pier is closed at night, so plan accordingly!

4500 Ocean Blvd, San Diego, CA 92109

Ellen Browning Scripps Memorial Pier (6.1 miles)

Ellen Browning Scripps Memorial Pier

(Photo: @thescrippspier)

Not just a pretty pier, the Ellen Browning Scripps Memorial Pier is a vital research facility and is an icon of UC San Diego’s Scripps Institution of Oceanography. Research aside, there is no shortage of stunning sunsets and opportunities to see some of San Diego’s native wildlife species. Grab some coffee at nearby cafés or enjoy a day exploring the Birch Aquarium.

8650 Kennel Way, La Jolla, CA 92037

Ocean Beach Pier (6.2 miles)

Ocean Beach Pier

(Photo: @visitsandiego)

Holding the titles of longest concrete pier in the world and second longest ocean pier in California is Ocean Beach Pier. Located on one of San Diego’s premier surf spots, the pier is a popular spot to walk, photograph, and simply take in the stunning ocean views. Enjoy a bite to eat at the Walking on Water Café to really bask in the moment. Please note that Ocean Beach Pier was damaged in the recent storms and may not be open during the time of your visit.

1850 Ocean Front St, San Diego, CA 92107

Shelter Island Pier (8.4 miles)

Shelter Island Pier

(Photo: @hnakao53)

Shelter Island is home to some of our sister properties (Humphreys Half Moon Inn and Best Western Island Palms Hotel & Marina) as well as one of the most picturesque piers in San Diego, the Shelter Island Pier. The pier is situated on the calm waters of the bay and even has a hidden dining spot, Fathom Bistro, Bait & Tackle. The combo restaurant and bait shop serves up delicious craft beer and food which you can enjoy while the fish are biting at your line!

1776 Shelter Island Dr, San Diego, CA 92106

Embarcadero Marina Park South Pier (11.5 miles)

Embarcadero Marina Park South Pier

(Photo: @jsloss)

Small but picturesque, the Embarcadero Marina Park South Pier is in downtown San Diego and splits into a “T”-shaped terminus that stretches 300 feet. Enjoy views of downtown, Coronado Island, and the nearby convention center. The adjacent park has basketball courts, bike paths, dining, a band shell, and great fishing — no license required!

200 Marina Park Way, San Diego, CA 92101

Imperial Beach Pier (24.3 miles)

Imperial Beach Pier

(Photo: @scattercreekaerialsphotography)

San Diego’s southernmost pier, Imperial Beach Pier is 1,491 feet long and provides sweeping views of the Coronado Islands, Point Loma peninsula, neighboring Mexico, and the majestic Pacific Ocean. The pier is home to the Outdoor Surf Museum which draws in crowds of surfers hoping to catch their next big wave. If surfing isn’t your thing, don’t worry — Imperial Beach Pier is the perfect place to catch the sunset.

910 Seacoast Dr, Imperial Beach, CA 91932

Oceanside Pier (33.8 miles)

(Video: @marbellaoceanside)

While this pier is a bit up the coast, it is most definitely worth the drive! Originally constructed in 1888, the pier is the perfect place to take a leisurely stroll, go fishing, or watch the surfers. Take in the coastline’s natural beauty and wildlife before enjoying a delicious meal from any of the nearby restaurants.

310 The Strand N, Oceanside, CA 92054

Reserve Your Stay At Pacific Terrace Hotel

view from Pacific Terrace

With so many picturesque piers to explore, you’ll need somewhere comfortable and convenient to rest your head. Check out our beachfront accommodations and book your stay today!